In early 2009, Rob Landry pioneered the idea of coworking by creating the first coworking studio at a space at 28 Maple Street in Portland, Maine.
Before long, there were four full-time coworkers - Landry, Jeff Norris, Casey Rosenthal and Sarah Robbins - and three other part-timers - Sheila Reiser, Keith Sirois and Jason Thaxter. All were designers, developers and marketers using the Web - a new type of mobile professional. They were "digital creatives".
They needed a name for their space. They settled on WYCWAH, an acronym which stands for "When You Can't Work At Home".
Coworking caught on, and Landry was recognized with an inaugural Entreverge award for promoting the concept. Other coworking spaces Think Tank and Peloton Labs, sprang up across town. Dozens of digital creatives are now sharing technical resources, facilities, and most importantly, ideas.
WYCWAH is no longer a place, it's an idea. WYCWAH stands for the belief that working together makes everybody better, faster. And that there's no better place to do it than Portland, Maine.